Marketing Digest

Taking Advantage of the $1B E-commerce Sector

Retail Shopping in Nigeria in recent years has evolved into a more rewarding sector in the form of E-commerce. The Power of shopping has never been made this easy with customers having the power to purchase anything without going out of their comfort zones. As technology and digital platforms improve, Internet users in Nigeria have […]

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The Guilt Trip – “There is no Force more Powerful than a Mother’s guilt”

Welcome to Lagos. The city of hustlers, entrepreneurs, the ambitious; the city where dreams are built and realized. Sometimes we get so caught up with so much work and activities that we tend to forget the things that matter. Family. Today, we take our journey of brilliant ads to Australia. A Country of over 22.4

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3 Critical Steps to achieve Success with your Email Marketing Campaign

The dawn of social media platforms led many to predict the death of Electronic mail(E-mail). A lot of brands now place a premium on Facebook likes or Twitter followers over their number of qualified e-mail leads. While the importance of social media cannot be underestimated,  building a well-segmented e-mail list and e-mail marketing strategy is

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LG – THE WORLD’S FIRST TWEETING REFRIGERATOR

Earlier this week we talked about how brands need to evolve their marketing strategies and think of ways to excite and connect with their online presence.It is only fitting to showcase a great example of how a major household brand has accomplished this. Advertising should not only benefit the Brand and customers, but influence consideration/perception of potential customers as well. Advertising provides awareness

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“Social media is not just an activity; it is an investment of valuable time and resources.” – Sean Gardner

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” –  Sean Gardner (@2morrowknight)Most brands either big or small would say they want to be

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Brilliant Ads – “Frank Donga Speaks out on Ebola”

Last week we featured creative advertising from TDBank Canada and we are happy that a Nigerian bank also found a creative way to give back to the society. Content marketing is an important part of any company engaging with advertising. It is a subtle and effective way of advertising that can have incredible success on a brand

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Introducing WebCoupers

First of all, Introduction. Welcome to the Webcoupers blog. We are delighted to welcome you on a journey to discuss digital marketing trends and strategies aimed at increasing the reach and visibility of your business online. Webcoupers is a fast-growing full-service digital marketing agency with expertise in research, planning, creating and selecting the best online

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