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Introduction;  In today’s ever-evolving marketing landscape, our responsibilities have evolved beyond traditional product promotion. It now involves crafting memorable experiences for our audience, establishing authentic and enduring connections, and contributing to a purposeful future. Think of marketing as building something special. Each part tells a story; every connection matters, and every plan moves us toward …

Beyond Marketing: Crafting Experiences, Building Connections, and Shaping Futures Read More »

My ears have never been plugged to politics due to the fighting, teeth-biting, banter and propaganda that papered the political terrain. I marveled as the African world, both old and young participated and hailed one man like it was the second coming, they had his shirt, caps, pictures and so on. It took me time …

WEBCOUPERS DEMOCRACY DAY SPECIAL: PRESIDENT Buhari v Obama; Products of Political Marketing Read More »

A few years ago, the only way to buy books was by going to the bookstores; purchasing clothes meant a trip to the malls, and trading of stocks happened through brokers only. Not anymore! Today businesses are coming to our doorstep and that’s why the concept of marketing has totally shifted to customer experience (but that’s …

7 Tips to Make Your E-commerce Business Totally Successful Read More »