Marketing Digest

Brand Consistency: Everything, Everywhere, but all the same

Do you ever feel like you’re trying to balance a million things at once with your business? One moment you’re acing it, and the next, you’re scrambling to keep everything from crashing down.  Today, we’re talking about something super important: making sure your brand looks and feels the same everywhere. Think of it like keeping …

Brand Consistency: Everything, Everywhere, but all the same Read More »

6-key-impacts-of-tech-trends-in-modern-marketing-strategies

6 Key Impacts of Tech Trends in Modern Marketing Strategies

By Fikayo Ogundairo In today’s dynamic business landscape, technology as we know it, is reshaping the way brands approach their marketing. There is a big transformation happening in today’s business world as technology continues to shake brands’ approach to marketing. The fusion of tech innovation and marketing strategies is giving rise to a new era …

6 Key Impacts of Tech Trends in Modern Marketing Strategies Read More »

Human-Centered-Marketing_-Distractions-Abiola-Seriki

Human-centered Marketing: Standing Out In A World of Distractions

The increase in technology and innovation has consciously led to an infringement of distractions in our daily lives. From the start of your day as an individual who picks up your phone first thing in the morning, the probability that you will come across various ad formats and channels is quite high. From mobile ads …

Human-centered Marketing: Standing Out In A World of Distractions Read More »

Human-Centered-Marketing-Abiola-Seriki

Human-centred Marketing: The Emphasis on Empathy

Marketing, as a concept has its roots in a thorough understanding of the psychology of human communication. A crucial context is understanding what motivates people to buy, choose or remain loyal to specific products and services. As the world continues to advance with technology, there is an increasing need for marketers to understand the psychology …

Human-centred Marketing: The Emphasis on Empathy Read More »

4 Tips To Manage Customer Expectations

The best way to maintain a happy clientele in the long term is to manage their expectations from the start of a project to its completion. These are five tips to achieve that. 1. Explain & Discuss Possible Solutions: From the onset, discussing and explaining the possible solutions to a problem openly is essential. Doing …

4 Tips To Manage Customer Expectations Read More »

Why Omnichannel Marketing Is Insufficient For Your Brand

Many brands opt for omnichannel marketing because it helps them provide their consumers with a seamless and consistent content experience across the consumer’s journey and beyond. However, going omnichannel alone is often insufficient in the long run.  As it implies, omnichannel, derived from “omni” meaning “all” or “in all places,” is the idea of using …

Why Omnichannel Marketing Is Insufficient For Your Brand Read More »

Four-Tips-For-An-Effective-Marketing-Strategy

Four Tips For An Effective Marketing Strategy

Regardless of your business size, a marketing strategy is essential to facilitate fast growth.  An ideal marketing strategy gives detailed insight into your business’ overall game plan for reaching prospective and existing consumers highlighting details such as the company’s value proposition, market data, consumer analysis, the critical message to consumers and the essential campaign rollout …

Four Tips For An Effective Marketing Strategy Read More »

Target-Audience

How to Target the Right Audience on Facebook

Optimizing your ad targeting involves understanding the behavior and motivations of your target audience. So how exactly do you go about understanding your audience and improving your targeting? To start with, there’s an important metric within Facebook ads called the Relevance Score, which is a number between 1 and 10. The relevance score is an …

How to Target the Right Audience on Facebook Read More »

Scroll to Top