Do you ever feel like you’re trying to balance a million things at once with your business? One moment you’re acing it, and the next, you’re scrambling to keep everything from crashing down. Today, we’re talking about something super important: making sure your brand looks and feels the same everywhere. Think of it like keeping …
Brand Consistency: Everything, Everywhere, but all the same Read More »
By Fikayo Ogundairo In today’s dynamic business landscape, technology as we know it, is reshaping the way brands approach their marketing. There is a big transformation happening in today’s business world as technology continues to shake brands’ approach to marketing. The fusion of tech innovation and marketing strategies is giving rise to a new era …
6 Key Impacts of Tech Trends in Modern Marketing Strategies Read More »
The best way to maintain a happy clientele in the long term is to manage their expectations from the start of a project to its completion. These are five tips to achieve that. 1. Explain & Discuss Possible Solutions: From the onset, discussing and explaining the possible solutions to a problem openly is essential. Doing …
Many brands opt for omnichannel marketing because it helps them provide their consumers with a seamless and consistent content experience across the consumer’s journey and beyond. However, going omnichannel alone is often insufficient in the long run. As it implies, omnichannel, derived from “omni” meaning “all” or “in all places,” is the idea of using …
Why Omnichannel Marketing Is Insufficient For Your Brand Read More »
Regardless of your business size, a marketing strategy is essential to facilitate fast growth. An ideal marketing strategy gives detailed insight into your business’ overall game plan for reaching prospective and existing consumers highlighting details such as the company’s value proposition, market data, consumer analysis, the critical message to consumers and the essential campaign rollout …
Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a genuine impact and connection with their target audience often use authentic forms of storytelling to drive the right message. Brands …
Having spent four or five years in the university obtaining a higher degree, on some level, most Nigerian youths; even those that get jobs at the first time of asking, struggle with the thought of being unemployed. The unemployment rate is perceived as really high compared to what it actually is because you can easily …
Unemployment In Nigeria: The Supposed Beast The Nation Contends With Read More »
If you are reading this, you probably don’t have $10,000 lying around to spend on photography gear or hire an agency, but you need to showcase your awesome products to your customers and the world. As entrepreneurs working on a tight budget, getting good photos could be quite expensive, but as the popular saying goes …
Not only is Nigeria the most populous country in Africa, but it also accounts for the highest level of internet penetration on the continent. Although there are varying records of the exact figures, as of February 2016, the Nigerian Communications Commission reported 93.75 million internet users in Nigeria. The Nigerian Telecommunications (Services) Sector Report released at the end …
The Top 10 Drivers of Internet Traffic in Nigeria Read More »
It is probably no longer news that the e-commerce industry in Nigeria is not as glamorous as we have been made to believe. Recent data released by Swedish investment firm, Kinnevik, gave us a sense of just how well Konga – and the e-commerce sector in Nigeria in general – is doing. The investment firm owns 34 percent …
Five Lessons Small Business Owners Need to Learn about E-commerce Read More »
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