Do you ever feel like you’re trying to balance a million things at once with your business? One moment you’re acing it, and the next, you’re scrambling to keep everything from crashing down. Today, we’re talking about something super important: making sure your brand looks and feels the same everywhere. Think of it like keeping …
Brand Consistency: Everything, Everywhere, but all the same Read More »
Introduction; In today’s ever-evolving marketing landscape, our responsibilities have evolved beyond traditional product promotion. It now involves crafting memorable experiences for our audience, establishing authentic and enduring connections, and contributing to a purposeful future. Think of marketing as building something special. Each part tells a story; every connection matters, and every plan moves us toward …
Beyond Marketing: Crafting Experiences, Building Connections, and Shaping Futures Read More »
By Fikayo Ogundairo In today’s dynamic business landscape, technology as we know it, is reshaping the way brands approach their marketing. There is a big transformation happening in today’s business world as technology continues to shake brands’ approach to marketing. The fusion of tech innovation and marketing strategies is giving rise to a new era …
6 Key Impacts of Tech Trends in Modern Marketing Strategies Read More »
Let’s start with a quick summary Tech conglomerate Meta recently launched its latest addition Threads which is set to directly compete with Twitter. Threads introduces a platform centered around text-based conversations and public communication, providing users with the opportunity to engage in discussions on a wide range of topics and connect with creators. In just 7 hours, …
An old man was sitting at the corner of a busy street – we’ll call him Williams. Every few minutes, he stops people passing by and asks them what the time is. Most people ignore him; others get disgusted and move on. Very few people stop, tell him the time, and try to start a …
A t-shaped marketer in practical terms is somebody who has expertise in about 1-3 main marketing facets. For example, you may be great at content marketing. You have a proven track record of doing awesome things with your content and content strategies but are also savvy in other marketing facets like pay-per-click ads, building communities, …
Influencer marketing has been on everyone’s lips since 2016. It is the digital marketing hack for growing following numbers, awareness, interactions, and conversion. The necessity and usefulness of Influencers have made people who create enjoyable content get rewarded for a slice of their audience’s attention. Since the demand for influencers increased, different classes and ranges …
The increase in technology and innovation has consciously led to an infringement of distractions in our daily lives. From the start of your day as an individual who picks up your phone first thing in the morning, the probability that you will come across various ad formats and channels is quite high. From mobile ads …
Human-centered Marketing: Standing Out In A World of Distractions Read More »
Marketing, as a concept has its roots in a thorough understanding of the psychology of human communication. A crucial context is understanding what motivates people to buy, choose or remain loyal to specific products and services. As the world continues to advance with technology, there is an increasing need for marketers to understand the psychology …
Human-centred Marketing: The Emphasis on Empathy Read More »
2020 is truly a unique year — the beginning of a new decade, the ushering of a new generation. The year even sounds nice twenty-twenty, thus people associating quantum leaps and eventfulness to it. This behavioral shift will cause marketing to be reactive when it should be proactive. In the bid to be proactive and …
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