Industry Report


The Top 10 Drivers of Internet Traffic in Nigeria

Not only is Nigeria the most populous country in Africa, but it also accounts for the highest level of internet penetration on the continent. Although there are varying records of the exact figures, as of February 2016, the Nigerian Communications Commission reported 93.75 million internet users in Nigeria. The Nigerian Telecommunications (Services) Sector Report released at the end …

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Taking Advantage of the $1B E-commerce Sector

Retail Shopping in Nigeria in recent years has evolved into a more rewarding sector in the form of E-commerce. The Power of shopping has never been made this easy with customers having the power to purchase anything without going out of their comfort zones. As technology and digital platforms improve, Internet users in Nigeria have …

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Introducing WebCoupers

First of all, Introduction. Welcome to the Webcoupers blog. We are delighted to welcome you on a journey to discuss digital marketing trends and strategies aimed at increasing the reach and visibility of your business online. Webcoupers is a fast-growing full-service digital marketing agency with expertise in research, planning, creating and selecting the best online …

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