Trends in the Digital Media

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6 Key Impacts of Tech Trends in Modern Marketing Strategies

By Fikayo Ogundairo In today’s dynamic business landscape, technology as we know it, is reshaping the way brands approach their marketing. There is a big transformation happening in today’s business world as technology continues to shake brands’ approach to marketing. The fusion of tech innovation and marketing strategies is giving rise to a new era …

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Human-centered Marketing: Standing Out In A World of Distractions

The increase in technology and innovation has consciously led to an infringement of distractions in our daily lives. From the start of your day as an individual who picks up your phone first thing in the morning, the probability that you will come across various ad formats and channels is quite high. From mobile ads …

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Human-centred Marketing: The Emphasis on Empathy

Marketing, as a concept has its roots in a thorough understanding of the psychology of human communication. A crucial context is understanding what motivates people to buy, choose or remain loyal to specific products and services. As the world continues to advance with technology, there is an increasing need for marketers to understand the psychology …

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Understanding your Customers’ Behavior to Increase Sales

As a brand or small business, have you ever sat down to consider why customers buy from you? Why do your customers continue to use your product or services? To create better value for any business, it is important to understand why customers make their purchasing decision. The millennial customers are more demanding and this …

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4 Tips To Manage Customer Expectations

The best way to maintain a happy clientele in the long term is to manage their expectations from the start of a project to its completion. These are five tips to achieve that. 1. Explain & Discuss Possible Solutions: From the onset, discussing and explaining the possible solutions to a problem openly is essential. Doing …

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Why Omnichannel Marketing Is Insufficient For Your Brand

Many brands opt for omnichannel marketing because it helps them provide their consumers with a seamless and consistent content experience across the consumer’s journey and beyond. However, going omnichannel alone is often insufficient in the long run.  As it implies, omnichannel, derived from “omni” meaning “all” or “in all places,” is the idea of using …

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Four Tips For An Effective Marketing Strategy

Regardless of your business size, a marketing strategy is essential to facilitate fast growth.  An ideal marketing strategy gives detailed insight into your business’ overall game plan for reaching prospective and existing consumers highlighting details such as the company’s value proposition, market data, consumer analysis, the critical message to consumers and the essential campaign rollout …

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Importance of Storytelling In Brand Development

Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a genuine impact and connection with their target audience often use authentic forms of storytelling to drive the right message. Brands …

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Go Places! The Heineken Global Talent Campaign That Shows Your True Character

“Who are you?” That is one question many people would go to any length to find an answer. Man’s quest for self-discovery especially as it relates to finding and creating a fulfilling career path is definitely not a one-way street.  So when Heineken’s Go Places campaign was launched in Nigeria on October 17, 2016, one thing was …

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