Having spent four or five years in the university obtaining a higher degree, on some level, most Nigerian youths; even those that get jobs at the first time of asking, struggle with the thought of being unemployed. The unemployment rate is perceived as really high compared to what it actually is because you can easily […]
Unemployment In Nigeria: The Supposed Beast The Nation Contends With Read More »
If you are reading this, you probably don’t have $10,000 lying around to spend on photography gear or hire an agency, but you need to showcase your awesome products to your customers and the world. As entrepreneurs working on a tight budget, getting good photos could be quite expensive, but as the popular saying goes
Product Photography Hacks for Beginners Read More »
“Who are you?” That is one question many people would go to any length to find an answer. Man’s quest for self-discovery especially as it relates to finding and creating a fulfilling career path is definitely not a one-way street. So when Heineken’s Go Places campaign was launched in Nigeria on October 17, 2016, one thing was
Go Places! The Heineken Global Talent Campaign That Shows Your True Character Read More »
Hello Webcoupers Fam! It’s that time of the week again and everyone is already getting the Friday feeling. Here is a list of events in the Lagos tech space happening this weekend. We hope you find one or two which interest you. Go out, have fun, make friends and network! ***** NUKulture Digital Skills Executive Training Nukulture Offers a Digital Revolution Class
Events This Weekend Read More »
TV to Mobile Shift: How Pay Per Click Can Grow Your Business Faster TV to Mobile Shift: How Pay Per Click Can Grow Your Business Faster When Proctor and Gamble wanted to dominate the world of FMCGs, they did not have to look too far to devise a way to market their products. Then, the
TV to Mobile Shift: How Pay Per Click Can Grow Your Business Faster Read More »
Two years ago, I walked into a bank to open an account and something interesting happened; the Teller was able to guess that I was a “tech guy” who worked in a creative agency. I was surprised she made such an accurate guess, so I had to ask her out of curiosity. She pointed to the way
Show me your Website and I Would Tell you who you are Read More »
Not only is Nigeria the most populous country in Africa, but it also accounts for the highest level of internet penetration on the continent. Although there are varying records of the exact figures, as of February 2016, the Nigerian Communications Commission reported 93.75 million internet users in Nigeria. The Nigerian Telecommunications (Services) Sector Report released at the end
The Top 10 Drivers of Internet Traffic in Nigeria Read More »
It is probably no longer news that the e-commerce industry in Nigeria is not as glamorous as we have been made to believe. Recent data released by Swedish investment firm, Kinnevik, gave us a sense of just how well Konga – and the e-commerce sector in Nigeria in general – is doing. The investment firm owns 34 percent
Five Lessons Small Business Owners Need to Learn about E-commerce Read More »
Every graphics designer with a plethora of tools can create a wonderland of imagery, however, Shutterstock came in handy with a live contest at Cannes Lions Festivals giving the competitors 20 minutes as they challenged the six art directors to do just that at the stock art service’s Pixels of Fury competition. Using Illustrator, Photoshop and any
Live Creative Contest at Cannes Read More »
I was musing recently on various marketing channels integration and a question crossed my mind, although absurd I would still share it. How can we integrate both ASO and SEO to grow a particular product? After all we integrate social media and website to achieve a marketing mix. So how can one also mix ASO, SEO and
Integrating SEO and ASO for a marketing mix Read More »
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