Importance of Storytelling In Brand Development

Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a genuine impact and connection with their target audience often use authentic forms of storytelling to drive the right message. Brands …

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Events This Weekend

Hello Webcoupers Fam! It’s that time of the week again and everyone is already getting the Friday feeling. Here is a list of events in the Lagos tech space happening this weekend. We hope you find one or two which interest you. Go out, have fun, make friends and network! ***** NUKulture Digital Skills Executive Training Nukulture Offers a Digital Revolution Class …

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Google-LBS Digital Business Management Program

The Digital Business Management Program, a collaborative initiative by the Lagos Business School and Google Nigeria, kicked off last year in October with the first set of graduates. The 3 days intensive training has been going on every month since October 2014 and has produced over 150 digital business managers startup agencies and an invite-only Google …

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