Creating an effective social media marketing strategy for 2020 should be a top priority for any brand or business that either doesn’t have a strategy or has not taken the time to update an existing one. Here is an outline of steps for creating an effective social media marketing plan that can help your business […]
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As a brand or small business, have you ever sat down to consider why customers buy from you? Why do your customers continue to use your product or services? To create better value for any business, it is important to understand why customers make their purchasing decision. The millennial customers are more demanding and this
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The best way to maintain a happy clientele in the long term is to manage their expectations from the start of a project to its completion. These are five tips to achieve that. 1. Explain & Discuss Possible Solutions: From the onset, discussing and explaining the possible solutions to a problem openly is essential. Doing
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Many brands opt for omnichannel marketing because it helps them provide their consumers with a seamless and consistent content experience across the consumer’s journey and beyond. However, going omnichannel alone is often insufficient in the long run. As it implies, omnichannel, derived from “omni” meaning “all” or “in all places,” is the idea of using
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Regardless of your business size, a marketing strategy is essential to facilitate fast growth. An ideal marketing strategy gives detailed insight into your business’ overall game plan for reaching prospective and existing consumers highlighting details such as the company’s value proposition, market data, consumer analysis, the critical message to consumers and the essential campaign rollout
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Optimizing your ad targeting involves understanding the behavior and motivations of your target audience. So how exactly do you go about understanding your audience and improving your targeting? To start with, there’s an important metric within Facebook ads called the Relevance Score, which is a number between 1 and 10. The relevance score is an
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“Culture eats strategy for breakfast ” – if you are a strategist, you’ve probably heard this more than a couple of times, and to me, what I take out of that statement is before you create your brand strategy, you best make sure you look deeply at that market culture and make sure to avoid
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Driving traffic to your website and building leads for your business can be difficult especially if you are a small business owner just starting out on digital. It’s a new terrain very different from what we are used to, and there are many obstacles to getting good results. However, with good guidance, you would be
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Contrary to what you might think, your brand is not your logo, website, name, even your product. Your brand is whatever comes to the minds of your audience when the name of your business is mentioned. The good thing is, you can shape what comes to their minds by creating a winning brand strategy. A
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Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a genuine impact and connection with their target audience often use authentic forms of storytelling to drive the right message. Brands
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