Social Media

Social-media

Why Your Influencer Campaign Isn’t Working

Influencer marketing has been on everyone’s lips since 2016. It is the digital marketing hack for growing following numbers, awareness, interactions, and conversion. The necessity and usefulness of Influencers have made people who create enjoyable content get rewarded for a slice of their audience’s attention. Since the demand for influencers increased, different classes and ranges …

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Target-Audience

How to Target the Right Audience on Facebook

Optimizing your ad targeting involves understanding the behavior and motivations of your target audience. So how exactly do you go about understanding your audience and improving your targeting? To start with, there’s an important metric within Facebook ads called the Relevance Score, which is a number between 1 and 10. The relevance score is an …

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