Trends in the Digital Media

I was musing recently on various marketing channels integration and a question crossed my mind, although absurd I would still share it. How can we integrate both ASO and SEO to grow a particular product? After all we integrate social media and website to achieve a marketing mix. So how can one also mix ASO, SEO and

It is no truth that the major part of online campaign and ads are conducted through Adwords (because it is Google’s prime money churner and accounting for 64.6% of clicks on commercial intent keyword searches), yet most clients contracting to an ad agency do not know the benefits of this platform nor do they understand some of these