It is no truth that the major part of online campaign and ads are conducted through Adwords (because it is Google’s prime money churner and accounting for 64.6% of clicks on commercial intent keyword searches), yet most clients contracting to an ad agency do not know the benefits of this platform nor do they understand some of these processes through which their ads are made visible, with this post you will now have an insight to how your ad campaigns are constructed and the various benefits you are open to using the Adwords platform
Google AdWords is designed to help you reach potential customers at the exact right moment as a newcomer to Google AdWords, you’ve probably read loads of guides giving you the works on how to set up a great AdWords campaign, how to use AdWords to fit your budget and other such how-to related material. But have you ever asked yourself why you should go for it in the first place? Google AdWords is great and is obviously working. But why is it working? What makes it click? And most importantly, is it right for your business?
AdWords allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. AdWords offers several benefits, but here are the key ones:
1. Target your ads Targeting helps you streamline the people you plan to view or see your Ad that is your potential market audience or customers and AdWords offers different ways of targeting, which we’ll go over in more detail later. For now, these are some of the choices you can make for proper targeting on Adwords
- Keywords: these are words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
- Ad location: with Adwords, you can specifically choose sites relevant to your product or business where your ad would have more impression or where your potential customers are mostly found and also show your ads on search engines, commercial sites, or personal sites through your keywords.
- Age, location, and language: as it implies you have the opportunity to determine the age group you plan to target, the language area of your customers (although Adwords cannot change the language of your ad), and the geographic location you plan to make your Ad more visible.
- Days, times, and frequency: You get to determine the amount of time you want your ads to appear, the particular time (specific hours) and how often your ads appear.
- Devices: thankfully it is optimized for all types of devices so you can select and fine-tune devices you plan to optimally use for your ads to appear on.
2. Adwords is very flexible Adwords permit you to select from various campaign styles for your ad, according to your ad goals, you can use the search network, display network or both for your campaign in a single budget. Use the display network to your advantage as the Display networks are cheaper to use than Google Search, and are widely thought of as more effective in building brand awareness.
3. Control your costs AdWords gives you control over how you spend your money, you can run with a single budget for various campaign types. There’s no minimum and you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad and I have not seen any other platform with such ROI prospect.
4. Monitor and measure your success With AdWords when an action is done through your ads you will know and the targeted action for which you created the ad can be monitored, whether it was carried out or not. So if someone clicked your ad, you’ll know, if they clicked your ad and then did something valuable to your business – purchased your product, downloaded your app, or phoned in an order — you can track that, too (conversion tracking). Have you ever asked a marketer how effective his recent TV or magazine advertisement was in quantifiable terms, a clueless shrug will be the answer but unlike other mediums of advertising, Google AdWords is measurable With this information you can determine which ad directs your customers to carry out the desired action and thereby determine which ad to invest more on, as well as knowledge on what style of campaign works best, which would in return create a desirable return of investment (ROI). You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. And you can also use analytical tools to learn about your customer’s shopping habits; how long, for instance, they tend to research your product before they buy.
5. Manage your campaigns AdWords also offers you tools to easily manage and monitor accounts. If you manage multiple AdWords accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your AdWords accounts from a single location. You can also manage your AdWords account offline with AdWords Editor, a free, downloadable desktop application that allows you to quickly and conveniently make changes to your account. With AdWords Editor, you can download your account information, edit your campaigns offline, and then upload your changes to AdWords. You can use the AdWords editor to manage, edit, and view multiple accounts at the same time, copy or move items between ad groups and campaigns, and undo and redo multiple changes while editing campaigns.
6. AdWords Gives Better Conversion Rates than Organic SEM While organic methods of marketing, such as SEO are not to be underestimated, there’s a widespread consensus that PPC converts better than organic SEO, this is probably due to the host of targeting features in programs like AdWords that allow you to advertise to those who are more likely to be interested in your product or service. Also, PPC caters to search engine optimization through the various search engines and keywords targeting even available to Display Networks. You might argue that using keywords in SEO essentially does the same thing, but with the sheer accuracy of AdWords targeting, you’re much more likely to get business from visitors
7. AdWords Aids Various Marketing Channels SEO fans will continue to swear by the organic methods, they will argue that SEO and link-building are cheaper channels with practically the same results. But hey, there is no conflict here. AdWords can actually help your other marketing channels. Well, an example is a resource called Remarketing. Basically, you can use a ‘cookie’ in AdWords to track people who may have viewed your blog or website before. Then, you can have your ad ‘follow’ them around everywhere they go online. Remarketing helps your alternative marketing channels such as your blog or website by bringing previous visitors back into their arms. To know more about Google Adwords check this video So if posed with the question HOW DO YOU BENEFIT FROM ADWORDS? From what we have listed, you now know it’s because it’s flexible, measurable, and has been known to give better conversion rates than traditional SEO, also fact that despite having a price tag, it only makes you pay when search engine users click on your ads. Is it right for your business? Well, if your business product or services are searched for on the internet, then yes, Google AdWords is right for your business. So don’t delay making use of Adwords and get your own AdWords account now (don’t worry just holla at us if you face any troubles, we will be glad to help!)