Author name: webcoupers

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The Impact of Search Engine and Display on Digital Marketing

When you type a keyword into Google, two types of results come up, they are paid and unpaid search results. The unpaid are organic searches created through content promotion on your sites in which Google relies on algorithms. Proper optimization of search engines can increase your page ranking and determine how high you appear thereby

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WEBCOUPERS DEMOCRACY DAY SPECIAL: PRESIDENT Buhari v Obama; Products of Political Marketing

My ears have never been plugged to politics due to the fighting, teeth-biting, banter and propaganda that papered the political terrain. I marveled as the African world, both old and young participated and hailed one man like it was the second coming, they had his shirt, caps, pictures and so on. It took me time

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e-commerce

7 Tips to Make Your E-commerce Business Totally Successful

A few years ago, the only way to buy books was by going to the bookstores; purchasing clothes meant a trip to the malls, and trading of stocks happened through brokers only. Not anymore! Today businesses are coming to our doorstep and that’s why the concept of marketing has totally shifted to customer experience (but that’s

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7 Easy & Free Steps to start Digital Marketing for your Business

Knowledge is power and key to every aspect of our daily activities, I believe there are three types of people, namely those who want to know (Wise class), those who don’t know (Ignorant class) and those who don’t care to know (stupid class). At Webcoupers, we are concerned about how businesses whether small, medium or

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Google-LBS Digital Business Management Program

The Digital Business Management Program, a collaborative initiative by the Lagos Business School and Google Nigeria, kicked off last year in October with the first set of graduates. The 3 days intensive training has been going on every month since October 2014 and has produced over 150 digital business managers startup agencies and an invite-only Google

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