TV to Mobile Shift: How Pay Per Click Can Grow Your Business Faster TV to Mobile Shift: How Pay Per Click Can Grow Your Business Faster When Proctor and Gamble wanted to dominate the world of FMCGs, they did not have to look too far to devise a way to market their products. Then, the […]
TV to Mobile Shift: How Pay Per Click Can Grow Your Business Faster Read More »
It is probably no longer news that the e-commerce industry in Nigeria is not as glamorous as we have been made to believe. Recent data released by Swedish investment firm, Kinnevik, gave us a sense of just how well Konga – and the e-commerce sector in Nigeria in general – is doing. The investment firm owns 34 percent
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I was musing recently on various marketing channels integration and a question crossed my mind, although absurd I would still share it. How can we integrate both ASO and SEO to grow a particular product? After all we integrate social media and website to achieve a marketing mix. So how can one also mix ASO, SEO and
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If you are reading this that means you have read the first part of this post and if you haven’t please do as this post is its continuation. Remember we are discussing about how you can develop a viral content and after listing a major technique, I decided to expatiate on them so let’s dig into it.
Developing a Viral Content Part 2 Read More »
I was jolted by Feyi while in bed, whatever I was dreaming seemed more interesting than the uproar about to welcome me, and the angry expression on my face was followed by his muttered apologies. “Draw the pillow closely to your ears and curl tightly to the wall,” I thought smiling to myself and you
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When you type a keyword into Google, two types of results come up, they are paid and unpaid search results. The unpaid are organic searches created through content promotion on your sites in which Google relies on algorithms. Proper optimization of search engines can increase your page ranking and determine how high you appear thereby
The Impact of Search Engine and Display on Digital Marketing Read More »
Knowledge is power and key to every aspect of our daily activities, I believe there are three types of people, namely those who want to know (Wise class), those who don’t know (Ignorant class) and those who don’t care to know (stupid class). At Webcoupers, we are concerned about how businesses whether small, medium or
7 Easy & Free Steps to start Digital Marketing for your Business Read More »
Change as they say is the most constant thing in the world. If my memory of my biology studies in high school is correct, all humans are born as fetuses but don’t remain so. Funnily, even the most stunted people change in shape and height. I can go on and on listing the various parts
7 Reasons you should consider Digital Marketing over Traditional Marketing Read More »
It is no truth that the major part of online campaign and ads are conducted through Adwords (because it is Google’s prime money churner and accounting for 64.6% of clicks on commercial intent keyword searches), yet most clients contracting to an ad agency do not know the benefits of this platform nor do they understand some of these
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Google is going to be holding an e-commerce event next week. The event tagged Growing your online business with Googleis an in-depth session to gain a better understanding of digital platforms and best practices to succeeding as an e-commerce player online. You will also have the opportunity to meet with local experts to help you leverage
Google Nigeria E-commerce Event Read More »
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