The increase in technology and innovation has consciously led to an infringement of distractions in our daily lives. From the start of your day as an individual who picks up your phone first thing in the morning, the probability that you will come across various ad formats and channels is quite high. From mobile ads …
Human-centered Marketing: Standing Out In A World of Distractions Read More »
Marketing, as a concept has its roots in a thorough understanding of the psychology of human communication. A crucial context is understanding what motivates people to buy, choose or remain loyal to specific products and services. As the world continues to advance with technology, there is an increasing need for marketers to understand the psychology …
Human-centred Marketing: The Emphasis on Empathy Read More »
2020 is truly a unique year — the beginning of a new decade, the ushering of a new generation. The year even sounds nice twenty-twenty, thus people associating quantum leaps and eventfulness to it. This behavioral shift will cause marketing to be reactive when it should be proactive. In the bid to be proactive and …
Creating an effective social media marketing strategy for 2020 should be a top priority for any brand or business that either doesn’t have a strategy or has not taken the time to update an existing one. Here is an outline of steps for creating an effective social media marketing plan that can help your business …
How to Create an Effective Social Media Marketing Strategy for 2020 Read More »
Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a genuine impact and connection with their target audience often use authentic forms of storytelling to drive the right message. Brands …
When you type a keyword into Google, two types of results come up, they are paid and unpaid search results. The unpaid are organic searches created through content promotion on your sites in which Google relies on algorithms. Proper optimization of search engines can increase your page ranking and determine how high you appear thereby …
The Impact of Search Engine and Display on Digital Marketing Read More »
Last week we featured creative advertising from TDBank Canada and we are happy that a Nigerian bank also found a creative way to give back to the society. Content marketing is an important part of any company engaging with advertising. It is a subtle and effective way of advertising that can have incredible success on a brand …
Brilliant Ads – “Frank Donga Speaks out on Ebola” Read More »
Once upon a time the word advertising meant adverts and promotions on traditional media such as Television, billboard, posters, radio station. However in the past years a game changer has popped up with an immense growth in popularity in recent years. Digital Advertising cannot be termed the “new kid on block” has it has been …
Advertising and marketing efforts are aimed at influencing the public to take a particular action or continue to take a set of actions. The advent of the internet has brought about new opportunities to reach potential customers and with it digital marketing (Content marketing, Social Media marketing, PPC, Display advertising e.t.c). This blog series (Brilliant …
Brilliant Ads – TD Bank Canada Says Thank You to their Customers Read More »
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