An old man was sitting at the corner of a busy street – we’ll call him Williams. Every few minutes, he stops people passing by and asks them what the time is. Most people ignore him; others get disgusted and move on. Very few people stop, tell him the time, and try to start a …
Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a genuine impact and connection with their target audience often use authentic forms of storytelling to drive the right message. Brands …
When you type a keyword into Google, two types of results come up, they are paid and unpaid search results. The unpaid are organic searches created through content promotion on your sites in which Google relies on algorithms. Proper optimization of search engines can increase your page ranking and determine how high you appear thereby …
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