A t-shaped marketer in practical terms is somebody who has expertise in about 1-3 main marketing facets. For example, you may be great at content marketing. You have a proven track record of doing awesome things with your content and content strategies but are also savvy in other marketing facets like pay-per-click ads, building communities, …
The increase in technology and innovation has consciously led to an infringement of distractions in our daily lives. From the start of your day as an individual who picks up your phone first thing in the morning, the probability that you will come across various ad formats and channels is quite high. From mobile ads …
Human-centered Marketing: Standing Out In A World of Distractions Read More »
Marketing, as a concept has its roots in a thorough understanding of the psychology of human communication. A crucial context is understanding what motivates people to buy, choose or remain loyal to specific products and services. As the world continues to advance with technology, there is an increasing need for marketers to understand the psychology …
Human-centred Marketing: The Emphasis on Empathy Read More »
2020 is truly a unique year — the beginning of a new decade, the ushering of a new generation. The year even sounds nice twenty-twenty, thus people associating quantum leaps and eventfulness to it. This behavioral shift will cause marketing to be reactive when it should be proactive. In the bid to be proactive and …
Creating an effective social media marketing strategy for 2020 should be a top priority for any brand or business that either doesn’t have a strategy or has not taken the time to update an existing one. Here is an outline of steps for creating an effective social media marketing plan that can help your business …
How to Create an Effective Social Media Marketing Strategy for 2020 Read More »
Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a genuine impact and connection with their target audience often use authentic forms of storytelling to drive the right message. Brands …
TV to Mobile Shift: How Pay Per Click Can Grow Your Business Faster TV to Mobile Shift: How Pay Per Click Can Grow Your Business Faster When Proctor and Gamble wanted to dominate the world of FMCGs, they did not have to look too far to devise a way to market their products. Then, the …
TV to Mobile Shift: How Pay Per Click Can Grow Your Business Faster Read More »
If you are reading this that means you have read the first part of this post and if you haven’t please do as this post is its continuation. Remember we are discussing about how you can develop a viral content and after listing a major technique, I decided to expatiate on them so let’s dig into it. …
I was jolted by Feyi while in bed, whatever I was dreaming seemed more interesting than the uproar about to welcome me, and the angry expression on my face was followed by his muttered apologies. “Draw the pillow closely to your ears and curl tightly to the wall,” I thought smiling to myself and you …
When you type a keyword into Google, two types of results come up, they are paid and unpaid search results. The unpaid are organic searches created through content promotion on your sites in which Google relies on algorithms. Proper optimization of search engines can increase your page ranking and determine how high you appear thereby …
The Impact of Search Engine and Display on Digital Marketing Read More »
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