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The Impact of Search Engine and Display on Digital Marketing

When you type a keyword into Google, two types of results come up, they are paid and unpaid search results. The unpaid are organic searches created through content promotion on your sites in which Google relies on algorithms. Proper optimization of search engines can increase your page ranking and determine how high you appear thereby …

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Brilliant Ads – “Frank Donga Speaks out on Ebola”

Last week we featured creative advertising from TDBank Canada and we are happy that a Nigerian bank also found a creative way to give back to the society. Content marketing is an important part of any company engaging with advertising. It is a subtle and effective way of advertising that can have incredible success on a brand …

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